Event-Specific Widgets

Event-Specific Widgets (Contextual Conversion Layer)

Deep-Dive Overview

Event-Specific Widgets are laser-focused on single, distinct real-world contracts or topics. Instead of relying on general brand affinity, these widgets map directly to the context of the surrounding editorial content.

When an editor writes an article about a political conflict, an interest rate decision, or a tournament finale, this widget parses that precise topic and builds a real-time comparison module displaying the exact live odds across multiple operators. This context matching creates a seamless user journey from reading news to taking an immediate marketplace position.

Primary Conversion Mechanics

• Probability-to-Odds Translation: Displays live market probabilities as clear, visual percentages (e.g., "Michigan wins the 2026 NCAA Tournament: 40%") alongside the raw operator contract prices (e.g., Kalshi 17¢ vs Polymarket 22¢).

• Arbitrage/Best-Odds Badging: Automatically flags which provider currently offers the most favorable price for a given outcome, maximizing click-through incentive.

• Deep Linking: Bypasses general sign-up flows and routes the user directly to the specific contract page inside the operator's app or website.

Target Audiences & Use Cases

• Niche News & Geopolitical Blogs: Embedding real-time contract odds inside investigative reporting or breaking news updates (e.g., "Iran War" risk markets).

• NCAA, Entertainment, and Current Events Channels: Perfect for capturing hyper-focused fan engagement during ongoing live tournaments.

API Reference & Payload Specification

Refer here for the full endpoint details reference.

Endpoint

GET /v1/widgets/event

Request Parameters

Parameter	Type	Required	Description
slug	string	Yes	Unique text identifier for the mapped real-world event.
display_format	string	No	Sets odds format representation (cents, implied_pct, decimal).

Detailed JSON Response Schema

JSON

{
  "widget_class": "event-specific",
  "event_slug": "2026-ncaab-tournament-winner",
  "event_question": "2026 NCAAB Tournament Winner?",
  "last_verified_timestamp": "2026-06-01T16:21:00Z",
  "outcomes": [
    {
      "outcome_name": "Michigan wins the 2026 NCAA Tournament",
      "aggregated_probability_pct": 40,
      "market_depth_volume": "$48.4K",
      "comparison_pool": [
        {
          "operator_id": "kalshi_regulated",
          "operator_name": "Kalshi",
          "contract_price": "17¢",
          "contract_volume": "$10K",
          "is_best_odds": false,
          "deep_link": "https://engine.gemified.com/click?event=ncaab_mich&op=kalshi"
        },
        {
          "operator_id": "polymarket_crypto",
          "operator_name": "Polymarket",
          "contract_price": "22¢",
          "contract_volume": "$38.4K",
          "is_best_odds": true,
          "promo_applied": "POLYCOVERS",
          "deep_link": "https://engine.gemified.com/click?event=ncaab_mich&op=poly"
        }
      ]
    },
    {
      "outcome_name": "Arizona wins the 2026 NCAA Tournament",
      "aggregated_probability_pct": 38,
      "market_depth_volume": "$41.3K",
      "comparison_pool": [
        {
          "operator_id": "kalshi_regulated",
          "operator_name": "Kalshi",
          "contract_price": "15¢",
          "contract_volume": "$40K",
          "is_best_odds": true,
          "deep_link": "https://engine.gemified.com/click?event=ncaab_ariz&op=kalshi"
        },
        {
          "operator_id": "polymarket_crypto",
          "operator_name": "Polymarket",
          "contract_price": "13¢",
          "contract_volume": "$1.3K",
          "is_best_odds": false,
          "deep_link": "https://engine.gemified.com/click?event=ncaab_ariz&op=poly"
        }
      ]
    }
  ]
}